We embrace technology innovation
across six city dimensions

Dubai seeks to distinguish itself as the global leader delivering Smart Economy and Smart Living opportunities for all.

Our Dimensions

The Smart Dubai strategic pillars define the core areas of unified effort from the city’s leadership towards its vision. The six strategic dimensions reinforce the delivery of the strategy across specific vertical sectors in the city. This layer of abstraction allows for services to be developed with current and future technology, all within the remit of the city’s strategy.

Several cities around the world have built a transformative culture around smart governance, mobility, environment and people — four of the six identified dimensions of the city’s strategy. Meanwhile Smart Living and Smart Economy are significant global leadership opportunities for Dubai in the near future. Therefore these two Dimensions have a priority within the Smart Dubai Strategy.

Enabling these are the Dimensions of Governance and Mobility. Environment and People are dimensions where Dubai will be selective in its approach in order to enhance the Economy and Living within the specific context of Dubai.

Smart Economy

The city’s rise to becoming a key global trading hub during the 80’s and 90’s has helped build one of the world’s fastest growing economies. Dubai offers its business community unrivalled access to both the West and the East via its infrastructure and reach.

Focus Areas

Economic infrastructure is exemplified by Smart Logistics in Dubai’s air and seaports, helping drive global competitiveness.

International exposure initiatives for smart tourism and MICE (meetings, incentives, conferences and exhibitions) sectors create seamless and impactful experiences for visitors as well as global embeddedness.

Other primary objectives include creating the right environment for productivity — indicated by the city’s well-established ICT infrastructure which is mandated to develop considerably to service the demand of an additional 50 million visitors to Dubai by the year 2020.

Smart Economic Hubs will continue to be developed, through mandated ICT funding and a unparalleled unified strategy to create and sustain innovation initiatives.

Entrepreneurship in the city continues to rise, giving Dubai a clear opportunity to create a blueprint for emerging economies within the Smart Economy dimension.

Dubai has a unique opportunity to pave the way and make a global impact within the Smart Living and Smart Economy dimensions.

While several cities around the world have built a transformative culture around smart governance, mobility, environment and people — four of the six identified dimensions of the city’s strategy, Smart Living and Smart Economy are significant global leadership opportunities for Dubai in the near future.


Dubai continually strives to maintain exceptional quality of life and a culturally vibrant lifestyle, in a safe and secure environment.

The city’s visionary focus towards customer service had been an early indication of Mohammed Bin Rashid’s unique model of government, aiming to delight citizens through its services, rather than simply provide services.

The Dubai Government Excellence Program (DGEP) was founded nearly 20 years ago, becoming the first government-wide initiative of its kind anywhere in the world. The initiative continues to prompt excellence in customer service, which is met with equal vigour from the city’s private sector as well — resulting in a culture of unparalleled access to service, globally.

Focus Areas

Smart homes, offices and connected neighbourhoods are quickly becoming the norm in Dubai. This is principally due to the fact that much of the city’s growing infrastructure and development is a greenfield opportunity for smart city connectedness. City government and private sector developments are therefore ‘baked’ with smart technology natively, rather than as an afterthought. Examples include smart digital signage, interactive municipal furniture, smart parking and fiber to the home.

Education as a city priority has already laid the foundation for truly connected schools and universities. The UAE University is a prime example of a national university embracing technology as a backbone of its teaching structure. Initiatives in the city include smart learning apps (UAE Books) that provide digital access via smartphones to the entire primary school curriculum material. E-libraries and other such smart learning initiatives are included within the roadmap of Smart Dubai, to enhance living as a dimension.

Connected hospitals within the public and private sector are emerging rapidly as a result of the city’s focus on enhancing healthcare with technology. Further services will include significant progress within the smart homecare and m-health arenas.

One of Dubai’s most appealing factors has been its peaceful, safe and secure environment. Connected infrastructure and services within public safety, emergency response and health safety domains aim to further enhance safety for Dubai residents and visitors.


Mobility, within the definition of Smart Dubai, impacts both transport of people as well as transfer of ideas. This requires a level of coordinated innovation in the city’s hard and soft infrastructure that has little precedent globally.

Focus areas within Smart Mobility include: transportation, roads infrastructure and traffic management—including Dubai’s taxis, bus, metro network, water taxis or shared cars — each to be serviced by smart touch-points. Enhanced asset management initiatives, such as smart parking will drive true seamlessness and efficiency.

Sustainable Mobility initiatives are already being implemented in the form of electric vehicle charging stations and legislative support around renewable transportation.The city’s existing ICT infrastructure, together with future initiatives will enable impactful movement and implementation of ideas.


Already a proven segment for Dubai, smart governance has been a top city priority for over 20 years. Dubai established its e-government initiative back in 1999, and has continued to lead with unparalleled unification of government services. Services can be consumed by end-customers via web, mobile and social media driven channels, empowering a connected class of e-citizens and e-residents.

A key opportunity and area of focus within the strategy is Open Data, its governance, deployment, and eventual impact on city decision-making.

Other objectives within the governance dimension include the active promotion of public education, as well as the active inclusion of remote communities not directly connected to the central city infrastructure.


Modern-day planning for securing the city’s resources requires innovation across the board — in managing assets, as well as ensuring sustainability from the use of resources.

Focal areas of the strategy include energy, waste management and environmental conditions for better quality of life.

The spectrum of smart services includes a combination of smart grids, smart meters, urban infrastructure, emissions reduction, water and waste efficiency as well as balancing pollution of all forms.


Happiness of the city’s people - its citizens, residents, business community and visitors - is the overarching goal of Smart Dubai. An integral part of it's realisation lies with empowering people to participate actively, while developing human capital with various forms of education.

The strategy lists public involvement and education via e-community centres, digital and social communication channels and alternative skills development as primary focus areas. The end goal remains creating a native culture of continual learning, participating and innovating within society.


The Smart Dubai’s strategy defines Smart ICT Infrastructure and its related services as key enablers underlying all smart city services. Smart ICT Infrastructure is thus a transversal dimension, spanning all six smart city dimensions.

Focal areas include citywide connectivity and access, sensing and actuation to drive efficiency, data orchestration and analysis for real-time intelligence, smart service delivery apps, and a centralised monitoring and management layer.